Website Translation Case Study: Fustany

by

futany

Fustany, a leading online fashion destination in the Middle East, is one of our clients. And we have interviewed Fustany’s Founder & Chief Editor, Amira Azzouz, and here is

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the interview:

Interview date: October, 31, 2012

Why did you decide to translate your website?
It has been a plan of ours to have Fustany.com in Arabic ever since we launched, as we mainly target Middle Eastern women, and while some prefer English there’s also a huge number of people who are interested in Arabic content.

For how long have you had the decision to translate before actually going for it?
Almost three years, but it was a hard step to take as we are relatively a small team and therefore it would have taken twice as much the time to translate the whole website.

What kept you from doing the website translation before Dakwak?
I could add to what I mentioned in the previous question, that cost wise it would have taken a good sum of our budget back then, as we are still a growing company.

How much would’ve approximately cost you to develop a translated website excluding translation cost?
It would have approximately cost USD 1000 as everything would have been duplicated; system and back-end wise.

How long did it take you to launch your translated website using Dakwak?
Less than one month…

How long have you had your translated site up?
For almost

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5 months now :)

How much traffic percentage is the Arabic site getting in comparison to the English in that period of time?
The traffic doubled!

And finally, why are you using Dakwak?
The system is very easy and user-friendly, there are always updates and upgrades which make our life much easier to manage the content, and whenever we add a new section or segment on Fustany.com we don’t have to worry about developing this section in Arabic again, Dakwak does all the technical work for us automatically.

Thank you Amira for your time!

Watch how Dakwak translates BBC’s website in this short video!